# Tracking Facebook Pixel

Available on the **STARTER** plan and above

#### Step 1: Add the following JS code after the Trigger action block <a href="#step-1-add-the-following-js-code-after-the-trigger-action-block" id="step-1-add-the-following-js-code-after-the-trigger-action-block"></a>

Immediately after the Trigger block, add a Javascript block and add the code shown below. This initialises the pixel code so that it can start listening to tracking events fired from the chatbot.

Copy

```
!(function (f, b, e, v, n, t, s) {
  if (f.fbq) return;
  n = f.fbq = function () {
    n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);
  };
  if (!f._fbq) f._fbq = n;
  n.push = n;
  n.loaded = !0;
  n.version = "2.0";
  n.queue = [];
  t = b.createElement(e);
  t.async = !0;
  t.src = v;
  s = b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t, s);
})(
  window,
  document,
  "script",
"https://connect.facebook.net/en_US/fbevents.js"
);
fbq("init", "YOUR_FACEBOOK_PIXEL_ID");
```

Make sure you replace YOUR\_FACEBOOK\_PIXEL\_ID with the actual value.

#### Step 2: Add the fire events code <a href="#step-2-add-the-fire-events-code" id="step-2-add-the-fire-events-code"></a>

Now, we will add the events that needs to be tracked on your pixel. To do this add a Javascript block immediately after the block whose event you want to track.

For example, in the screenshot below I want to track the event when someone fills the form after choosing **Talk to sales.**

Tracking a "Lead" event when the form is filled

<figure><img src="https://help.wotnot.io/~gitbook/image?url=https%3A%2F%2F360969599-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FsrMxU8nO3RjusUiYuXBB%252Fuploads%252FHfHIiNzYr5dqgpZMsF8S%252FCleanShot%25202023-11-30%2520at%252010.17.53.png%3Falt%3Dmedia%26token%3Dbce7f3fc-ea4a-4ce8-9064-c4349b97581d&#x26;width=768&#x26;dpr=4&#x26;quality=100&#x26;sign=7ea55ce1&#x26;sv=1" alt=""><figcaption></figcaption></figure>

We need to use a Javascript block after the block that you want to track, and add the event tag.

You can find the standard events supported by Facebook here 👉 <https://en-gb.facebook.com/business/help/402791146561655?id=1205376682832142>

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